Privacy Policy

https://aurellebeauty.co.uk — Last updated: 27 August 2026

This Privacy Policy explains how Aurelle Beauty Ltd ("we", "us", "our"), company number 17417320, registered in England and Wales, collects, uses, and protects your personal data when you visit or shop on https://aurellebeauty.co.uk (the "Site"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Aurelle Beauty Ltd is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, you can contact us at aurellebeautyofficialshop@gmail.com.

2. What Information We Collect

We may collect and process the following categories of personal data:

  • Contact details: name, email address, delivery and billing address, phone number.

  • Order information: products purchased, order value, order history.

  • Payment information: processed securely by our payment provider(s) — we do not store full card details.

  • Marketing preferences: whether you have opted in to receive emails from us.

  • Technical data: IP address, browser type, and site usage data, collected automatically via our e-commerce platform (Shopify) and any analytics tools we use.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders, including payment, delivery, and customer service.

  • To communicate with you about your order (e.g. confirmations, shipping updates, returns).

  • To send you marketing emails (e.g. promotions, new products, discounts), but only if you have opted in. You can unsubscribe at any time using the link in any marketing email.

  • To improve our Site, products, and customer experience.

  • To comply with our legal obligations, for example in relation to tax and accounting records.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Contract: to fulfil orders you place with us.

  • Consent: for marketing emails, which you can withdraw at any time.

  • Legal obligation: to meet accounting, tax, and consumer protection requirements.

  • Legitimate interests: to maintain and improve our Site and prevent fraud.

5. Who We Share Your Data With

We only share your personal data with third parties where necessary to run our business, including:

  • Shopify, our e-commerce platform provider, which hosts the Site and processes orders.

  • Payment processors, to securely handle your payment.

  • Courier and delivery companies, to deliver your order.

  • Email marketing providers, if you have opted in to receive marketing communications.

We do not sell your personal data to third parties.

6. International Data Transfers

Some of our service providers (such as Shopify) may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent measures recognised under UK GDPR.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements. Order and payment records are typically retained for a minimum period as required by UK tax law.

8. Cookies

Our Site uses cookies and similar technologies to operate correctly, remember your preferences, and understand how visitors use the Site. You can control or disable cookies through your browser settings. Some parts of the Site may not function properly if you disable cookies.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data, where applicable.

  • Object to or restrict certain processing, including marketing.

  • Withdraw consent at any time, where processing is based on consent.

  • Request a copy of your data in a portable format.

  • Lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk if you believe your data has been mishandled.

To exercise any of these rights, please contact us at aurellebeautyofficialshop@gmail.com.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including relying on the security measures provided by our platform and payment providers.

11. Children's Privacy

Our Site and products are not intended for children. We do not knowingly collect personal data from anyone under the age of 18.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at aurellebeautyofficialshop@gmail.com.